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Section B: Branding

3. Choose Your Product Label and Packaging

Choose Your Product Label and Packaging

When it comes to your supplement labels, we will provide you with the label templates to work with so that you stay compliant, but you’ll be able to change the color schemes, title, color and more.

A study conducted to understand how labeling affects purchasing decisions revealed the following:

• 70% of the respondents who bought dietary supplements were greatly influenced by the label information that claimed the supplement to be free of banned substances.

• More than 50% of the respondents associated quality of the supplement with the product information and container label.

• And, the ingredients present on the label influenced approximately 40% while purchasing their dietary supplements.

This proves that it’s no surprise that the face value of any supplement plays a huge role in differentiating it from its peers and grabbing eyeballs.

Apart from being eye-catching, your supplement packaging and label also need to comply with FDA regulations. If they don’t then your dietary supplement might face unwanted setbacks!

The packaging needs to be well thought out and must connect with the end consumer. To understand this better, let’s look at some examples:

• If your supplement caters to seniors, it should be easy to spot, with clear fonts, and recognizable colors while being easy to open and use.

• In the case of a younger target group, the packaging should reflect their tastes and preferences.

• If you are targeting fitness enthusiasts, “weekend warriors”, etc., your product packaging must resonate with them. Using strong colors and bold fonts is recommended.

Moreover, you can collaborate with your supplement contract manufacturer’s graphic design team to create a label design and packaging solution that’s most appropriate for your product.

Note: As of January 1, 2020, supplement brands that generated more than $10 million in food or supplement sales were required to update their nutritional supplement facts labels. For those brands that earned less than $10 million in revenue, the deadline to adopt these changes is January 1, 2021.

So, what’s the packaging and labeling takeaway?

You need to consider several factors when working on the packaging and labeling design of your product – ask yourself the following questions:

Is the product packaging appealing and attractive?

Are the colors and fonts used for the packaging design readable and intriguing?

Does the label accurately describe the factual and scientific claims?

Does the packaging and labeling of my product adhere to current FDA guidelines?

Product Box/Packaging

Depending on the supplement type, there may be additional packaging that you’ll be able to brand. Again your manufacturer will have the product design templates for you to work with as you begin working on your brand.

Inserts

Many manufacturers will also allow you to add inserts/advertising with your orders, which is a great way to extend your branding and your promotional efforts.

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Section C: List Your Products

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Questions about NutraClick? Contact nutraclick@rapidprofitpackage.com