Members Area
Section A: Choose Your Product
1. Keyword Research
Keyword Research
Wanting to know how to build a supplement company has been a really hot topic over the past few years, and with the number of tools and private label supplement companies out there, it’s never been easier to start your own supplement company.
Some of the biggest reasons that many entrepreneurs are looking at how to start a supplement company of their own include:
- • They can create their own brand of supplements, and are not simply reselling the same product and brand that everyone else is
- • Supplements are hot sellers and there is always a market for them
- • Supplements typically have solid profit margins versus other types of products many eCommerce sellers offer
- • Most supplements need to be replenished monthly, meaning the ability to get recurring monthly sales instead of one-time sales
- • There are a lot of supplement manufacturers in the U.S. to choose from and they are required to meet strict manufacturing standards for product quality
- •And many more reasons.
While some people might start at the naming and branding level when starting a new business, I recommend starting at the product level first and to be sure that there are products that you like and that are in-demand.
After all, there’s no point in wasting time or money building a business if there are no products you like, and especially if there is not enough demand for the products you are interested in selling.
With that in mind, you’ll want to look at the different categories of supplements and see which ones are selling well.
For example, people are always wanting to lose weight (weight loss supplements), get in shape (protein, creatine, testosterone, etc), get healthier (vitamins, greens, etc) improve memory (fish oils, Vitamin D3, Ginkgo Biloba, etc) and many more categories.
As you look at each category and the types of supplements that could be sold in each one, you’ll want to research which ones are the best sellers.
One way to check out the best sellers is to go to Amazon, look at each category, and then make notes on the top sellers there.
Another way to see top supplement categories is simply to type the word “supplements” into the search bar, but BEFORE you hit enter, Amazon will give you a dropdown menu with related keywords.
These keywords given will be high volume, big selling keywords related to “supplements”, so they can be a great place to start your searches.
A way to take this step even further is to scroll to one of those keywords and extend the search.
For example, one of the keywords in the dropdown suggestions is “supplements for men”.
To extend that keyword, scroll to “supplements for men”, then hit the spacebar, and you will get another set of dropdown keywords related to that keyword search, revealing the high-traffic, bigger sellers for that search string.
Repeating this little Amazon search hack will reveal lots of categories you may not have thought of, so spend some time digging around what keyword Amazon tells you are the highly searched and best selling keywords out there.
Then, once you have some search categories you want to explore best selling products in, hit enter and you’ll be taken to the best selling supplements for each of those categories.
Once you’re on the results, be sure to review the number of reviews different products are getting, and how many stars they are getting.
Then click through different products and see how they are ranking by looking at their Amazon Best Sellers Rank.
Repeat this search for as many different categories and product types as you can so you can get a good feeling of what types of products are out there, how they are selling, what the reviews tell you about possible shortcomings, and which ones you think you might like to sell.
Another good way to do product research is Merchant Words.
Merchant Words is really important to identify your placement online and to reach more potential customers.
Marketing tools provided by Amazon, such as Merchant Words, are designed for you to get ahead and stay on top. You can build your promotions by using smart and effective search techniques.
Merchant Words is a simple way to enhance the products you begin to sell on Amazon. It also acts as a great tool to attract potential customers to you.
It acts as a bridge between you and sales, simply by suggesting keywords that attract others to your products.
What’s great about Merchant Words is that it uses the latest in data technology to offer accurate information you need so you can sell more online.
Add this technology tool into the mix to find words that match your products and which attract potential customers to you with their searches. Many also use the tool for ad suggestions, allowing them to make more with smarter and strategic investments.
